ViacomCBS Is Changing Its Name. More Subscribers Joined, but at a Cost.

Text size ViacomCBS is changing its name to Paramount Global. Dreamstime ViacomCBS reported a very solid quarter of streaming-subscriber gains on Tuesday, but that growth didn’t come cheaply. The company ramped up spending on content and marketing for its Paramount+ and other services, depressing profits in the fourth quarter. Legacy TV and advertising businesses plugged … Read more