Bids for India Cricket Rights at $5.8 Billion on 1st Auction Day

The auction started slow on Sunday as bidders navigated carefully through the e-auction process — this is the first time it’s being tried for the IPL — but heated up later, according to one of the people, who didn’t want to be named as the information is not public. Bidding was more intense for digital rights and may eventually even exceed the collection for television, a separate person said.

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