It’s no secret to anyone familiar with the intersecting art worlds and celebrities that Beyoncé and Jay-Z are eager patrons with amazing personal collections; therefore, it’s not a big surprise that Jay-Z was recently noticed hitting many highly anticipated exhibitions in London prior to Frieze Art Fair. The electric couple also turned heads last week when they made a dual appearance on London Film Festival. According to new reports, Jay-Z was spotted at Pace gallery’s new mega-location in Mayfair, as well as Gagosian London’s debut of Antwaun Sargent’s exhibit “Social Works II.”
Jay-Z visited Mayfair Pace to watch a performance by Torkwase Dyson; Dyson’s uncle, Michael Eric Dyson, wrote a billionaire biography of the rapper and businessman entitled Jay-Z: Made in America. It’s not yet known if Jay-Z will make any successful purchases at the upcoming Frieze Art Fair, but he has an impressive record of snapping interesting work. Beyoncé and Jay-Z have together collected the work of artists including Andy Warhol, Richard Prince, Jean-Michel Basquiat and George Condo.
In addition, the celebrity couple recently made headlines for their appearance in a commercial for the luxury brand Tiffany’s. In the campaign, produced as part of Tiffany & Co.’s About Love initiative, Jay and Bey were pictured posting next to Equivalent to Pi, a 1982 painting by Basquiat formerly owned by a private collector. Equivalent to Pi is actually owned by Tiffany & Co., and the company was defeated when Alexandre Arnault, the executive vice president of products and communications at Tiffany’s, said that was clearly the source of the artist’s inspiration. “We know a little bit about Basquiat,” Arnault said. “We know he loves New York, and he loves luxury and he loves jewelry. My guess is that [blue painting] is not coincidental. The color is so specific that it should be a kind of respect. ”