Iconic Russian River Resort Johnson’s Beach Hits the Market for $ 3.7 Million

GUERNEVILLE, Calif. (KGO) – In North Bay, an iconic piece of history can be yours for the right price. Johnson’s Beach Resort is for sale on the Russian River. Several potential buyers are already lining up, including Sonoma County, which has its own plans.

“It is a memorable place,” said real estate agent Kathryn Proctor.

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Proctor is talking about his most recent list. Iconic Johnson’s Beach Resort on the Russian River in downtown Guerneville.

“We have included Johnson’s Beach for $ 3.7 million,” he said.

Ten rustic cabins and 38 campsites on ten acres. But the masterpiece of all is that famous beach.

For more than 100 years, Johnson’s Beach has been the playground for resort guests. The current owners are retiring. During the covid, public access was limited to the beach.

“It has been very important to the community for decades,” said Sonoma County Supervisor Lynda Hopkins.

Hopkins says Sonoma County is considering bidding on the property, with a new vision for the site.

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“I think the most exciting opportunity is to turn it into a regional park so everyone can come,” Hopkins said.

Hotel and restaurant owner Crista Luedtke is also bidding on the property. Your dream, preserving cherished memories of the past.

“When I went to the beach with my nephews, bought a hamburger and a soft ice cream, they transported you to the 1950s, I want people to experience it for years to come,” Luedtke said.

The Johnson’s Beach sale is personal to most people in this city, including business owners.

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Guerneville 5 & 10 store owner Robin Johnson hopes whoever the buyer is will know how precious the beach is to the community.

“There are many generations and history, good feelings, yes,” he said.

Sonoma County plans a virtual public hearing on the possible Johnson’s Beach purchase on October 6.

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