Media mogul and former wine blogger Gary Vaynerchuk today sold an elephant drawing at Christie’s for $ 412,500.
“Empathetic elephant, ”Which outsold the works of Andy Warhol, Jackson Pollock, Alice Neel, Wayne Thiebaud, George Condo and more, was part of the foundation of Vaynerchuk’s VeeFriends NFT Collection, a set of tokens tied to animal-themed collectibles. on the Ethereum blockchain.
Although these drawings marked the beginning of Vaynerchuk’s non-expendable token project, Christie’s batches do not actually come bundled with NFT; These are just the pen and ink scribbles that you used as templates for the image files.
consumer behavior changes all the time, a simple history lesson will show you how many thought Jackson Pollock and many of his contemporaries were dumb, not art and so much more … we got to relive history together, today, when we got into it. digital. was owned https://t.co/WL9CEJjyAS
– Gary Vaynerchuk (@garyvee) October 1, 2021
Vaynerchuk said that the fact that his doodle outsold so many prominent artists was both “awkward” and “humiliating.”
“It’s almost an out-of-body experience,” he told CoinDesk in an interview. “I’m less concerned about myself, in that equation, and more thinking about how lucky I am to be at this time when the world is changing.”
Since the launch of VeeFriends in May, Vaynerchuk has become a prominent influencer in the NFT space. the lowest list price for a VeeFriend remains above $ 50,000, and ONE37pm, one of Vaynerchuk’s media properties, has pivoted with some force toward NFT coverage.
And as with other major NFT collections (think Bored Ape Yacht Club), VeeFriends aspires to be more than a vehicle for speculation; the idea is that when you buy a token, you are shopping in a community. Next year, Vaynerchuk plans to host a conference exclusively for VeeFriends token holders.
On the phone, he added that also bought a Warhol drawing, “Dollar Sign”, on sale today.
“For me it was more important than [VeeFriends] It came from me, the provenance, to hire a great digital artist to collaborate with me, ”said Vaynerchuk, adding:
“I thought it was a really cool crossover situation. And that’s exactly what happened today. There was another element that was unique to this project that other projects didn’t have, and you can’t even imagine how I feel now that the market has agreed. “
In a separate sale this morning, Christie’s auctioned a set of 30 NFT “Curio Cards” for 393 ETH, or about $ 1.3 million.