A new London-based music startup called GigRealm launched today (September 30), with an online platform giving artists direct access to venues, independent promoters and unique event organizers across the UK.
GigRealm, described by its founders as an “end-to-end concert hosting solution,” is free to use for artists and aims to work with existing grassroots music venues.
It also aims to engage the broader hospitality industry, including pub operators, to promote live music at their venues.
GigRealm was founded by cousins Tom Brady and Reuben Narey, and has already entered into partnerships and collaborations with various organizations and companies in the music industry, including CD baby, Chicks, The Ivors Academyand music universities ICMP and BIMM.
GigRealm has also presented its three-person advisory council, which includes Alison wenham OBE (Former President and CEO of the Association of Independent Music) Emma McClarkin (CEO of The British Beer & Pub Association) and Andy Saunders (CEO of Velocity Communications).
The company has also struck a deal with British pub operator Greene King, which will test the platform across the UK.
GigRealm aims to simplify the staging and promotion of live music by matching artists with the right concerts.
The platform also has an automated contract or ‘GigContract’ that is attached to each concert.
GigRealm also has an integrated payment system and provides marketing tools and an extensive set of tools and a knowledge base.
GigRealm was named as part of the UK Creative Industries Council ‘Ones To Watch 2021’ awards earlier this month.
“It’s about helping increase crowd and revenue for venues, make workload more time efficient for independent promoters, and demystify the booking process for those new to live music.”
Tom Brady said: “We spent several years developing the GigRealm concept and were preparing to launch the platform just before the pandemic struck.
“Seeing the chaos that COVID has wreaked in the live music industry over the past 18 months has sharpened our determination to provide a perfect solution for any venue, be it a traditional music venue or a general hospitality venue, to interact. with great artists. , effortlessly promoting live music, and of course artists finding shows and getting fair pay.
“We know that live music plays an integral role in bringing people together with research showing that 28% of customers would be encouraged to visit a pub or bar if live music were offered, compared to just 7% who said they are going to watch live sports on television.
“We also know that live music has been found to increase wet sales by 60%. It’s about helping increase crowd and revenue for venues, make workload more time efficient for independent promoters, and demystify the booking process for those new to live music.
“If we can do that and at the same time make it easier for artists to play live, we will be heading in the right direction!”
“I believe that GigRealm will be a hugely significant innovation for the live music and hospitality industries.”
Alison Wenham, GigRealm
Alison Wenham, a member of GigRealm’s advisory board, added: “There has been a need for some time to make it easier for grassroots artists and venues to meet and interact more efficiently while also helping the broader hospitality industry find ways to present live music at their venues.
“Tom and Reuben have developed a platform that does all of that in a fluid, elegant and intuitive way.
“I believe that GigRealm will be a hugely significant innovation for the live music and hospitality industries.”Music business around the world