The Los Angeles Lakers have unveiled a new jersey patch sponsor for the 2021-22 NBA season: Korea-based food company bibigo.
“This partnership is a connection of two ‘global culture icons’ of food and sports, and is an important opportunity for bibigo to emerge as a global food brand,” said Wookho Kyeong, CMO of CJ CheilJedang, who bibigo it is a strategic brand. of – in an official Press release.
The five-year endorsement deal between bibigo and the Lakers is estimated at more than $ 100 million, per Los Angeles Times.
“As the leading food brand in Korea, bibigo is always looking for opportunities to innovate and expand their brand, and the Lakers are excited to help them not only expand their global recognition, but also provide the opportunity to reach new fans.” Tim Harris said. , Lakers President of Business Operations.
The most recent of the Lakers featured Wish as their official jersey sponsor.