Tesla applies a gamification strategy to safe driving

Tesla has launched its Safety score Beta system, a driving behavior evaluation system that includes an element of gamification. Gamification generally refers to a marketing strategy, for example, getting points for shopping at your favorite stores or coffee shops. Whether it’s Uber Gold or Starbucks Stars, the goal is to encourage you to spend more money to receive more points.

Tesla has taken this technique and applied it to safe driving, and I think this is brilliant. This will encourage Tesla owners to become safer drivers and reward them with a high score.

How Tesla Determines Your Safety Score

Tesla will evaluate the behavior of its FSD Beta controllers based on 5 safety factors. These will then be combined to estimate the degree to which an FSD Beta driver’s driving could result in a future collision. Tesla will combine daily safety scores for up to 30 days to calculate the Added safety score.

To determine this, it uses the Predicted Collision Frequency (PCF) formula to predict how many collisions can occur for every 1 million miles of driving based on driving behaviors measured by an FSD Beta driver’s Tesla vehicle. Here is an example of the PCF formula:

screenshot of Tesla website graph

Tesla explained that the formula was derived based on a statistical model using 6 billion miles of fleet data and that it will expect to make changes to the formal in the future as more insights are gained about customers and data. The PCF is converted to a security score from 0 to 100 by another formula, Safety score = 115.382324 – 22.526504 x PCF.

The safety score will be displayed on the main “Safety Score” screen of the Tesla app, and Tesla added that it intends to provide drivers with transparency and feedback on their driving behaviors with the score. The five safety factors that affect a driver’s safety score are:

  1. Forward collision warnings every 1000 miles.
  2. Strong braking.
  3. Aggressive spin.
  4. Insecure tracking.
  5. Forced decoupling of the autopilot.

Tesla also provided tips on how to improve your safety score in each of the categories and also has an FAQ section. here.

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