Mike Romeu’s story is about family, love, and ice cream.
The owner of Sweet Melody opened his ice cream and dairy factory in West Kendall in 2019.The businessman named his company after his daughter Melody, now 9, who serves as Romeu’s muse, helps create flavors and appears in the logo of the ice cream brand.
In January 2020, after trying to find a way for customers to buy their ice cream directly from the factory, Romeu decided to open an ice cream window where customers could come up and buy pints and scoops. In a stroke of marketing genius, he advertised it as the Miami one. first ice cream window.
The combination of frozen treats and Instagrammable moments was a hit, as customers made the trip to Kendall in search of Sweet Melody’s ever-changing selection of flavors ranging from “Salty Unicorn” to “Café con Leche.”
In August 2020, Romeu announced that he would be opening a second store, in Palmetto Bay, which would offer an expanded selection of items.
Although the establishment opened in the midst of a pandemic, serving artisan ice cream in a tropical climate year-round seemed like a good idea.
But in a recent post on social media, Romeu announced that Sweet Melody to close its Palmetto Bay store at the end of September.
“Things happen,” says Romeu. New Times, adding that his love for the neighborhood remains intact. “I’m a resident of the area and I live in Cutler Bay right next door, so I love the neighborhood.”
Despite the imminent closure, he assures that his business is “alive and well.”
In fact, Romeu says, Sweet Melody is putting together its menu of fall flavors, which includes Pumpkin Spice and limited-edition Halloween selections.
In addition, it informs that Sweet Melody will be available for delivery in Miami Beach and Brickell through Reef Kitchens in the coming weeks. (Ice cream is also available at Vicky’s House in Coconut Grove, Whisk Gourmet in South Miami and Mignonette in Miami, as well as at the window, located at 15224 SW 72nd St. in West Kendall.)
And customers still have two weeks to visit the Palmetto Bay location. Romeu says, “I would really love to feel a little love.”
Sweet Melody Palmetto Bay. 17379 S. Dixie Hwy., Palmetto Bay; 786-842-3700. instagram.com/sweetmelodyicecream. Open until September 30.