Sarah Wilson Named Director of TuneCore UK


Sarah Wilson has been appointed Director of TuneCore UK, with additional supervision from Ireland, New Zealand and Australia.

Over the course of the past year, the digital music distributor, owned by the Paris-based global company To believe, has expanded and now has operations in 14 countries on four continents.

In 2021 alone, TuneCore has expanded to Southeast Asia, Latin America, Nigeria and South Africa.

Wilson will report to Faryal Khan-Thompson, International Vice President and is based in London.

Wilson will focus on managing and building the company’s roster of artists, while seeking partnerships and growth opportunities.

Wilson has formally held positions in Universal Music UK as vice president of international marketing and in The orchard in Services for artists.

He spent 13 years in Group of beggars and rose within the international department, starting as Sales & Promo Manager and moving up to Director of International.

There, he worked with some of the Beggars Group’s most popular artists, including Adele, Radiohead, The National, MIA, Bon Iver and on the XL, 4ad, Rough Trade, Matador and Young labels.

“There is a lot of potential for continued expansion in the territories that I am overseeing.”

Sarah wilson

Sarah Wilson said: “I am delighted to take on this wonderful role at TuneCore, a dynamic and future-oriented company.

“After a growth phase during the closure, there is a lot of potential for continued expansion in the territories that I am overseeing.

“I expect the current business landscape to change rapidly in the next few years. I’m grateful to Faryal and the TuneCore / Believe team for inviting me into their fold and can’t wait to dive in! “

“With Sarah, we have a seasoned executive with deep roots in the UK music industry.”

Faryal Khan-Thompson

Faryal Khan-Thompson added: “As TuneCore continues to grow internationally, it is important to have strong leadership in place overseeing the UK, one of the largest music markets in the world.

“With Sarah, we have a seasoned executive with deep roots in the UK music industry and I look forward to working closely with her to build TuneCore’s global footprint.”Music business around the world



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