The old box office sets a new low for M. Night Shyamalan

At least it opened bigger than the latest blockbuster and franchise opener ‘GI Joe’.

Universal photos

By Christopher campbell Posted on July 25, 2021

Welcome to our weekly box office report, which we do a little differently. Rather than focus on money, FSR’s senior editor Christopher campbell you’re more interested in estimated attendance, or the number of tickets sold. Because the value of money changes over the years, but the value of real viewers remains the same. This week, we mainly looked at the opening box office attendance numbers for M. Night Shyamalan’s new movie Old and the GI Joe, the spin-off Snake Eyes. Plus: newcomers Joe Bell, Ailey, and Sin getting killed or caught.


Despite all the online talk about Old, the movie has not translated that rumor into a box office success. M. Night ShyamalanThe latter grossed $ 16.5 million (estimated *) in its opening weekend, meaning that only about 1.8 million people paid to watch it. That’s the smallest audience for a Shyamalan film in his debut, at least as a director, since his pre-breakout feature. Wide awake in 1998. However, that film was only screened in twenty-nine theaters and had a better average per screen. The only Shyamalan movie with a really worse opening was Devil, which he wrote and produced, and which only attracted 1.6 million people in its early days.

Before that, the record for Shyamalan’s worst opening belonged to Lady in the water, which sold 2.8 million tickets in 2006. The filmmaker has rarely had a big debut, with his last really decent movie, Signs, opening to a crowd of 10.3 million in 2002. His later film, The village, attracted slightly less, with 8.4 million tickets sold. Shyamalan has had ups and downs since then, most recently disappointing with the capper of the trilogy. Glass.

Attendance at the M. Night Shyamalan box office

Rank Movie title Attendance at the opening weekend Total attendance
1. Signs 10.3 million 39.2 million
2. The village 8.2 million 18.4 million
3. Unbreakable 5.6 million 17.6 million
Four. Sixth Sense 5.3 million 57.8 million
5. The last Airbender 5.1 million 16.7 million
6. Pull apart 4.6 million 16 million
7. Glass 4.4 million 12.1 million
8. The event 4.3 million 9 million
9. After Earth 3.4 million 7.4 million
10. The visit 3 millions 7.7 million
eleven. Lady in the water 2.8 million 6.5 million
12. Old 1.8 million 1.8 million
13. Wide awake 0.02 million 0.06 million

Why Old Disappointed at the Box Office

Old However, it should have given it a boost at the box office even with the ongoing pandemic, because it’s a horror movie (even if Shyamalan says it is not) and was not available anywhere else except in theaters. Perhaps the premise (vacationers at a secret beach suddenly begin to age and die at a rapid rate) just comes too close to home after the last year and a half.

It’s not like Old gave Shyamalan his worst reviews, far from it (see ours here). Although it is one of its characteristics that it leans negatively towards critics (52% score on rotten tomatoes, 53 score on Metacritic), is his sixth best reviewed, out of thirteen directorial efforts about him board. However, the audience scores on Rotten Tomatoes are about the same.

Were the fans expecting something cooler?

Y Old also ended up with one of the worst in Shyamalan Cinemascore Ratings based on opening night polls from moviegoers. I wonder if the movie would have fared better with both critics and ticket buyers. the end I did not feel so dissatisfied and unsatisfying. Especially for those who wait plus a shocking twist or fewer holes in the plot.

Cinemascore Ratings for M. Night Shyamalan Films:

The sixth Sense TO-
Pull apart
B +
After Earth, Glass, Signs B
Lady in the water, The visitB-
Old C +
The last Airbender, Unbreakable, Tthe villageC

On the positive side, Old slightly exceeded expectations, considering last week, Box Office Pro predicts a gross opening equivalent to just 1.7 million tickets sold. And the result fell within its forecast range of 1.4 million to 2.1 million tickets. More, Old gave Shyamalan his seventh number one starter, though only his third in a row. It even surpassed the latest G.I. Joe action film, Snake Eyes: GI Joe Origins, which was actually well below the expected figure.

GI Joe is old news

Box Office Pro had Snake Eyes poised to open still in second place, but the raw forecast was equivalent to a very close crowd size of 1.6 million. Instead, the origin story grossed $ 13.4 million (estimated *), which equates to roughly 1.5 million tickets sold. That’s pretty terrible for a movie that should have rekindled the G.I. Joe movie franchise for Paramount.

In 2009, the first live action installment, GI Joe: The Rise of Cobra debuted to an opening weekend audience of 7.3 million. The 2013 sequel GI Joe: Retaliation it fell to just 5 million tickets sold at its opening in 2013. Even those debuts weren’t ideal. And to think that the animated 1987 GI Joe: The Movie went straight to VHS to avoid embarrassing box office numbers. I still couldn’t have done much worse than Snake Eyes.

Similar to Old, Snake Eyes also performed poorly with both critics and audiences (see our review here). Worse still, actually (42% score on rotten tomatoes, 43 score on Metacritic). However, it is still not as bad as the other two G.I. Joe films! But at least the fans liked them. The spin-off received a B rating from moviegoers surveyed by Cinemascore. Previous G.I. Joe the films received a B + and an A- respectively. Maybe they should have brought Dwayne Johnson back somehow.

Cinemascore Ratings for GI Joe Movies:

GI Joe: RetaliationTO-
GI Joe: The Rise of CobraB +
Snake Eyes: GI Joe OriginsB-

More new movies at the box office

In other box office news for the new release, Mark Wahlberg’s anti-bullying drama criticized critics. Joe bell He did badly enough that he didn’t even break the top ten over the weekend. And while its screen count wasn’t tremendous, neither was its average per screen. However, a new movie with an excellent average, and indeed the best overall, is the documentary Ailey. The dance movie, about Alvin Ailey, grossed just $ 16,014 in its opening weekend, but that was on two screens, bringing its per-screen figure to $ 8,007. And the second best average per screen of the weekend was another document, Without getting killed or caught, with $ 6,350 on a single screen.

Ticket office from July 23 to 25, 2021

* Initially, gross box office revenue is estimated and then updated to obtain actual figures.

** Ticket sales and attendance figures are determined from average ticket prices for each year. Currently, for 2021, that average is $ 9.16.

All gross box office figures are from Box Office Mojo, The Numbers, and Box Office Pro, unless otherwise noted.

Related topics: box office, G.I. Joe, M. Night Shyamalan, Old, Snake Eyes

Christopher Campbell began writing film reviews and covering film festivals for a zine called Read, when a zine could get you press credentials from Sundance. He is now a senior editor at FSR and a founding editor of our sister site. No fictions. He is also a regular contributor to Fandango and Rotten Tomatoes and is the President of the Documentary Section for the Critics Choice Association.

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